If you brush regularly, our organic toothpastes will whiten your teeth the safe, natural way. But we don’t use any of the fast-acting, harmful chemicals found in traditional whitening toothpastes. Not only can those abrasive chemicals find their way straight into your bloodstream, but they can also damage your enamel, cause discolouration and weaken your teeth over time. So, instead of using any harsh whitening chemicals like hydrogen peroxide, we stick to active botanical ingredients and gentle abrasives which whiten your teeth the gentle way. N.B. if you are looking for chemical whitening, this should only be undertaken by dentists, as hydrogen peroxide is toxic and dangerous to handle.